The creative studio for the early stage.

Ladd speaking at a marketing industry event.

Whether you’re trying to solve one of the world’s biggest problems, enter a trillion-dollar market, or build a vibrant community—you need your brand and marketing to be as impactful and effective as you know your business can be.

But how do you create greatness without over-investing your precious capital?

This is what altb seeks to solve.

Uncompromising creativity, executed full funnel.

Senior talent with fractional economics.

A team that fits into just what you need to solve your problem.

We are the creative marketing team built to suit your stage.

What We Do

Brand Strategy & Design

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Brand Strategy & Design +

Position you like the business you are and want to be.

Creative & Community Activation

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Creative & Community Activation +

Execute across the full content ecosystem.

Performance & Growth

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Performance & Growth +

Run the engine that accelerates growth.

How We Work

We don’t believe that great work happens by accident.

We believe that great work happens when great talent works together.

We partner with business leaders as an operational CMO and bespoke marketing team.

A middle-aged man with wavy gray hair, wearing black rectangular glasses, smiling slightly, against a neutral background.

Ladd Martin Founder

About Ladd

Ladd has spent 20 years leading integrated marketing teams solving problems both big and small. One thing that has always been consistent. The work is both strategically insightful and creatively breakthrough. He is dogmatically focused on creating ideas that knit together the full marketing stack from brand to demand to get the most out of every single piece. He thrives running fast and thinking faster.

Ready?