make your marketing as great as your business
it’s clear that businesses of all shapes and sizes need a partner to help them solve the problems that stand in the way of great marketing
after 20 years working for and with some of the world’s biggest businesses in technology, cpg & industrials, i’m bringing my experience to companies big and small
solving the marketing challenges of today by making it great and making it happen
what i do
brand formation & strategy
helping companies articulate who they are in a way that is compelling to their customers: brand strategy, naming, visual identity, narrative, segmentation, portfolio architecture and strategy
marketing os
helping develop marketing teams to operate at the pace of today: organization, process, and agency partnerships
creative activation
developing, leading, and executing creative ideas across the full funnel: social, advertising, product launch, .com, experiential and events
how i work
i don’t believe that great work happens by accident
i believe that great work is a product of great people working together
i’m partnering with business leaders as a CMO to lift their efforts and build their marketing team
i’m partnering with brands to transform how they operate, and how they exist in the world
i bring lead teams and bring together partners with the experience and capabilities for the specific problem that needs solving
ladd martin principal
about me
i have spent 20 years leading integrated marketing at scale that is both strategically insightful and creatively great. i am dogmatically focused on helping teams create ideas that knit together the full marketing stack from brand to demand to get the most out of every single piece of it. I am strategic and creative business partner who thrives in the development and execution of customer-centric, data-driven, brilliantly breakthrough marketing that drives growth. I am an expert at bringing disparate groups together to drive transformational change that serves the goals of the business and unlocks growth